The Process Behind Decision-Making

Why we do the things we do

Photo by Javier Allegue Barros on Unsplash

Every single moment of our lives involves decision-making in some capacity. There are small choices, such as what you’ll wear that day or what you’ll make for lunch. Then there are choices with a moderate impact, such as which car you’ll purchase or whether you want to make a lifestyle habit of going to the gym. Finally, there are the big choices: marriage, children, job selection, the list goes on. But do you know exactly why we make the choices we make? It goes beyond a simple list of pros and cons (though this system can be beneficial in its own right.)

Basically, all of the decisions that we make we make to satisfy at least one of six emotional necessities: